Here are many ways to monetize your website traffic and most of them are related to advertising third-party products or services to people who visit your page. While there are currently many advertising applications that can help you earn money, the most popular one is Google AdSense .
This application was launched in the middle of 2003 by Google and provides a good opportunity for webmasters and site owners to monetize their traffic: every year Google pays more than $10 billion to its publishers.
So, if you have been wondering what Google AdSense is and how it works, the following article is for you.
What is Google AdSense?
Google AdSense is an app that you can use to earn money from content like blogs, websites, or YouTube videos . Customers pay to advertise through them, and you earn a portion of that revenue by hosting ads on your site or channel. Keep in mind that signing up for AdSense is free.
Advantages of Google AdSense
A large number of publishers and advertisers – more than 10 million websites use it.
High level of security, protection and transparency for both advertisers and publishers. All the necessary metrics can be tracked within your Google Analytics account.
Variety of ad formats. In AdSense, advertisers can post text, image, HTML, video ads in many different sizes. Therefore, as a publisher, you can experiment with different types of ads and find out how to generate more income.
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How does AdSense work?
The whole process is quite simple. First, you need to create an AdSense account . Google will then show you targeted ads that are relevant to your website content or users’ previous searches, based on its proprietary algorithms.
Your website visitors will start clicking on those ads and best of all, you will get paid for it. Google AdSense works based on cost per click -CPC and revenue sharing. This means that your main task will provide as many clicks to those ads as possible.
Do not try to trick Google and artificially increase the number of clicks. Also, don’t encourage your friends to do it and, of course, don’t do it in your own ads under any circumstances.
Google has a very precise system to prevent click fraud. Once you notice any suspicious activity on your website or have any concerns about the quality of your traffic, you can suspend your account.
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Create a strategy to earn money
With income so dependent on so many factors, it helps to have some digital marketing strategy for Google Ads . Here are some guidelines:
1. Segment your content
Targeting your content will make it easier for advertisers to match ads to your site, and it will also help you rank higher in search engines.
If someone searches for “Best Chocolate Chip Cookies,” they are more likely to click on the “Best Chocolate Chip Cookies” title than “Chocolate Chip Cookies Recipe.” This is an advantage of targeting, as it shows you a more specific audience.
2. Advertise your content
Your website becomes more attractive to advertisers if people who visit it have the intention of browsing it for a long time. For this, you must have a presence on social networks and, in this way, generate traffic to your website.
Updating your Facebook , Twitter , and Pinterest pages every time you post is great for letting your audience know you have new content. On the other hand, if you have a large following, you might consider sending out a newsletter.
3. Place the ads in visible places
Advertisers want people to see their ads and you want people to see your content. Therefore, the ideal is to place one or two ads on your site so that they do not take attention away from your publication.
4. Don’t break the rules
Google can disable AdSense on your site, therefore, it is important that you review the use policies of this application so as not to violate any regulations. For example, you may not post hate speech, advertise counterfeit products or copyrighted material without authorization.
Well, now you know what Google AdSense is, how it works and what strategies to use to achieve the goal of monetizing your website. We hope this article has been helpful to you!
At Synapse Ads we have the necessary information for you to learn how to advertise on Google . We also have our own tools, like the Campaign Grader that will help you assess your ad campaign and determine what’s stopping it from performing great.