From the origin of the brand to the pillar of its leadership. The Mac, in all its families and varieties, has positioned Apple as the only global computer manufacturer to increase its sales in the first half of the year. Although Lenovo remains the market leader, the evolution until June is one of decline. The market has been down for six consecutive semesters. Apple grows 10.3% over the first half of 2022, with 5.3 million units, and ranks fourth in the market with an 8.6% global share.
The data collected by the IDC consultancy includes sales of desktops, laptops and workstations. All these products reflect a sales drop of 13.4% in the second quarter of 2023, to 61.6 million units.
According to IDC, macroeconomic trends have caused a decline in demand from consumers and commercial sectors, although it notes that the market has performed better than expected.
Bear market
Except for Apple and HP (down just 0.8%), the world’s leading computer manufacturers have year-on-year losses of between 16.5% and 22% until June, according to EFE reports.
Lenovo remains the market leader for another quarter with 14.2 million device shipments. That represents 23.1% of the total market, although its sales have fallen 18.4% in the first half of the year compared to the same period last year.
It is followed by HP, with 21.8% of the market and 13.4 million shipments (0.8% less), and Dell Technologies, with 16.8% of the total after supplying 10.3 million units (falling 22%), in second and third place, respectively.
Finally, the Acer Group occupies the fifth position in the world ranking with 6.4% of the market after shipping 4 million units, 19.2% less in year-on-year terms.
For IDC, the reduction of the market has generated a saturation in the inventories of the manufacturers, who fear seeing their reserves of components reduced after the difficulties experienced last year with the supply chains.
According to their data, the peak of the demand for devices was registered in the first quarter of 2021, a period in which the sale of computers grew 55.9% year-on-year and after the last quarter of 2020 in which the market had grown by 25.8%.
In the second quarter of 2021, PC shipments reached 83.6 million units, 13.2% more than the same period in 2020, signalling a cooling off from growth experienced in previous cycles.
The consultancy forecasts that computer shipments will remain low until they reach levels similar to those that existed before the pandemic. In addition, it highlights the uncertainty generated in the market by the irruption of artificial intelligence (AI).
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