The new 15-inch MacBook Air has been one of the star revelations of this year. However, Apple would have crashed on the way to catapulting this team as a “best seller”. And it is that new data has come out indicating that this computer would not be selling as much as Apple would like.
A team full of goodness, yes. You’ve managed to fill a niche market that many people were asking for, too. But it is not a device for a mass audience, as are other models or product families within the Mac range. So in this post, we are going to tell you why this information is known and from where has gone out.
Far fewer sales than initially planned
“The report explains that the shipments for July in the supply chain are 50% lower than what was originally estimated,” they explain from 9to5Mac, alluding to the data published in the document. It is also disclosed that “some customers who have requested shipments are asking for a reduction to avoid accumulating stock.”
Every MacBook that Apple has
Currently, Apple’s line of portable Mac computers has two main families. These are MacBook Pro and MacBook Air. But within them, we find the following subdivisions, which are based on the size of the equipment, the design and the processor they mount. In the latter case, all the processors are already Apple Silicon, so the difference lies in the generation and the step of this. So, the complete list of laptops remains. the following way:
- 13-inch MacBook Air with M1 Processor (Old Design)
- 13-inch MacBook Air with M2 processor
- 15-inch MacBook Air with M2 processor
- 13-inch MacBook Pro with M2 Processor (Old Design)
- 14-inch MacBook Pro with M2 Pro Processor
- 14-inch MacBook Pro with M2 Max processor
- 16-inch MacBook Pro with M2 Pro Processor
- 16-inch MacBook Pro with M2 Max processor
The future of this 15-inch model
8 are the categories that Apple has right now in the range of its laptops. And precisely speaking of other MacBook products, the next goal of those from Cupertino is implementing the next generation of the Apple Silicon M3, in one of its current models. It is also explained in the article that the solution to this problem is not to “kill” the 15-inch size. Well, it is a computer that many people have been asking for for a long time, who were looking for a large size, but without the powerful features of the MacBook Pro.
There is also a very important factor to consider. And it is that the 13-inch MacBook Air is, right now, the best-selling computer of this size in the world, according to what they say in the English-speaking medium. And as they explain from 9to5Mac, ” not every Apple product has to be a best-seller “, in the same way that if we compare the sales figures between the 13-inch MacBook Air and those of the 15-inch MacBook Air, “the 15-inch MacBook Air can’t keep up with these same numbers in terms of demand.”
It must be remembered that this 15-inch model is there because it fills a gap in the market. It is the intermediate leap between having a large MacBook and having to resort to the capabilities (and price) of a MacBook Pro. Many users have been asking for a combination of this type, and the truth is that Apple has finished it to materialize. However, a computer is there for that: to fill a space between two well-differentiated ranges of equipment.
15-inch MacBook Air prices
Even though the demand for the 15-inch MacBook Air is not what Apple initially expected, the truth is that it is about equipment whose price is compensated, between what we pay and what we get. The power of these computers is good, and that is thanks to the M2 processors that they incorporate. Thus, carrying out tasks that demand more performance is possible, and we no longer have to go yes or yes for the Pro range. The prices of the large MacBook Air are as follows:
- M2, 8-core CPU, 10-core GPU, 8GB of RAM and 256GB of SSD: from €1,598.85 (in Spain)
- M2, 8-core CPU, 10-core GPU, 8GB of RAM and 512GB of SSD: from €1,828.85 (in Spain)