Samsung’s display division for smart devices, Samsung Display, is facing an organizational reorganization with a clear purpose: to focus on production capacity to respond to Apple’s demands for both extended reality devices and its future… foldable.
Currently, Samsung Display is the leader in the territory of OLED display sales. And, if we talk about folding phones, the data indicates hardly any competition. Despite this, the source points out that the Display division wants to further boost its growth.
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Apple Folding Phone (Note: Link will become active after launch)
The presentation of the Apple Vision Pro also seems to open the door to greater demand for XR (extended reality) panels, also reorganizing the microdisplay team to increase its commercial contribution in the market. Samsung Display plans to develop new organic diodes long-term to dominate this technology with an iron fist.