SEO is an acronym for Search Engine Optimization. It is search engine optimization in Spanish and is a synonym for web positioning, a term that is used very frequently.
As has happened in many areas of online marketing, SEO positioning has caused a revolution over the years. In times past, web positioning techniques were very primitive and were largely based on repeating some specific keywords, while now the user experience is valued much more.
Although there are thousands of factors that a search engine relies on to position one page or another, there are two basic factors: authority and relevance.
- Authority is the popularity of a website. The more popular it is, the more valuable the information it contains. This factor is the one that a search engine takes into account the most since it is based on the user’s own experience. The more content is shared, the more users have found it useful.
- Relevance is the relationship a page has to a given search. This is not simply that a page contains the search term a bunch of times (as it used to be) but that a search engine relies on hundreds of on-site factors to determine this.
WHY IS THE SEO POSITIONING OF YOUR WEBSITE IMPORTANT?
Understanding what SEO is and putting a good strategy into practice is essential for the future of your brand:
INCREASE VISIBILITY.
Imagine that you manage to position your website for a term with 500,000 monthly searches. If the first result that appears in the search engines receives 20% of the clicks, you would be obtaining 100,000 organic monthly visits, that is, they do not incur any additional cost.
WEBSITE IMPROVEMENT.
Web positioning techniques not only improve your page for search engines, but also the users themselves. And improving the user experience means improving your results.
LONG-TERM INVESTMENT.
Optimizing your website has certain initial costs, but if you manage to position yourself among the first positions, you will have a fantastic source of quality traffic at no cost.
PROFITABILITY OF YOUR WEBSITE.
If you make a valuable investment in money, time and resources to build a website that represents your brand, the logical thing is to have as many users visit it as possible to take advantage of that investment.
INCREASE THE IMPACT ON RRSS.
Web positioning creates synergies with social media since the links that are shared on the networks make use of the titles and descriptions that you will have optimized as part of your positioning strategy.
BUILD TRUST AND CREDIBILITY.
When your website appears among the first search results, users know that it is a site that contains the information they are looking for and that it has been approved by many users. Ultimately, it gives them the confidence they need to jump in and convert.
MEASURABLE AND OPTIMISABLE.
You can evaluate the results of all the techniques and factors involved in your SEO. To see which ones are giving the best results and correct course if necessary.
