Undoubtedly, SEO positioning is a big part of any self-respecting online business, since it is the largest source of free organic traffic (that is, potential customers). A good selection of SEO tools helps you create an optimized website and improve the user experience, aspects to take into account if you want your website or business to appear among the top positions on the first page of Google. The use of these SEO tools will provide you with important information about the competition, they will save you time finding out what the search interests of your niche are and they can propel you to overcome challenges and explore new business opportunities.
Your competitors are probably already using these and similar tools, so if you don’t want to be left behind, you should start making the most of them immediately. The 8 SEO tools that we show you below are the best valued by experts in SEO and digital marketing for this season. Among them, of course, those created by Google itself stand out, which are the ones that you cannot miss under any circumstances since they will help you achieve figures that will make 2022 your year. Let’s get to work!
The best SEO tools with which to succeed in March 2022
As has been the case in recent years, SEMRush will continue to be one of the best SEO tools on the market in 2022. SEMrush is a complete set of digital marketing tools that is very popular among SEO professionals. It includes virtually all the elements needed to run a successful organic online marketing campaign. It is used to analyze keywords, audit websites, and study the competition: you can find your best backlinks, know what your best keywords are, the content that works best for them, etc. SEM Rush has databases for the US, UK, Spain, Germany, France, Spain, and other geographic regions. This platform allows you to see:
- What keywords are popular in your niche
- Keywords, phrases, and related terms to insert into your content
- link building strategies
- List of sites that provide unpaid traffic to direct competitors
- Lists the top-ranking sites competing for those keywords
- Shows on average how much a click on this keyword is worth in Google Adwords
- illustrates how competitive this term is in AdWords and how many times the keyword or phrase is typed in Google
Screaming Frog SEO
Screaming Frog SEO Spider is a “crawl” tool used to analyze the structure of a website. For this reason, it is the top tool for search engine optimizers, administrators, and web developers in 2022. The only downside of this platform is that it is not suitable for beginners, and you need to know about technical SEO and HTML to get the most out of it. top match. Screaming Spiderfrog is an excellent program for auditing your website from a technical point of view, and with it, you can quickly gather a lot of the necessary information you need to help optimize your website.
This software is available for PC and Mac. By running the tool you will get all the necessary information about your pages. Links, titles, redirects, 404 errors, header tags, status codes, attribute lengths, anchor text, alt text, number of internal backlinks, and number of external links on each page among many other features.
Majestic SEO is one of the most used SEO tools by SEO experts and online media specialists who are dedicated to link building, traffic development, and online reputation management. This SEO tool inspects web pages and creates link maps that constitute the world’s largest commercial link database. In addition, it offers all the available means to provide a very useful SEO service with each of its 11 sections:
Link Map Reports
- Backlink History: perfect to investigate how the competition behaves, comparing up to 5 domains simultaneously
- Link Profile Fight – Graphical comparison of the backlink profiles of two different sites
- Bulk Backlink Checker: the form that allows you to count the backlinks of several domains at the same time
- Keyword Checker – to research keywords using organic data. The number of words that can be consulted for free is 50.
- Site Explorer: allows you to explore a domain or URL in great detail
- Clique Hunter: list of clicks that link to domains.
- Majestic Million: a ranking of 1,000,000 pages ordered by indexes to see which are the best pages in the world.
- Comparator – Compare up to 5 different domains with this tool.
- Neighborhood Checker: list of sites hosted on the same IP to better understand the contracted hosting company.
- Majestic Widgets: These are widgets and plugins for the website or browser.
Google Search Console
Even if you’re not an SEO expert, and regardless of the size of your website or blog, the laudable Google Search Console (formerly Webmaster Central) and its myriad of easy-to-use tools should be a must for any digital strategy. . The set of tools offered by this platform provides valuable information about your website at a glance: it can assess performance, look at potential problems to fix (such as negative spam links), ensure that your page is compatible with Google and monitor its indexation.
You can even report potential spam cases and request reconsideration of your site if it has incurred a penalty. A new version of Search Console will be released this year that will include additional functionality such as index coverage, job posting, search performance, and AMP status, as well as an updated user interface. For all these reasons, this is undoubtedly one of the SEO tools of 2018 that you cannot miss.
SEOQuake is a very complete extension that allows you to view multiple search engine parameters on the fly, save them and compare them with the results obtained for other projects. Although the icons and numbers that SeoQuake produces may be unintelligible to the average user, experienced SEO professionals will certainly appreciate the wealth of detail that this plugin offers.
With SEOQuake you can calculate the details about the number of visitors and their country of origin; get graphs of historical website traffic trends, and much more. The toolbar includes buttons for updating Google and Bing indexing, Alexa ranks, backlinks, SEMRush ranking, information about Facebook and other social media likes, or web archive age information. There is also a tips section and a diagnostic page, both of which are very useful for getting an overview of possible problems (or opportunities) affecting a particular page or site.
Google AdWords keyword planner
One of the fundamental pillars of SEO positioning is keywords. You should focus on using terms related to your niche and be as descriptive as possible since you are trying to answer someone’s question on the other end of the search engine. They usually search on Google because they have a question or a problem to solve.
If you get your website to answer those questions and solve those problems, it will be the first to show up in search results. And to achieve this, there are SEO tools that can help you. The best known and best reputed is one more year Google AdWords Keyword Planner. Google’s free keyword tool couldn’t be easier to use. Enter your website URL in the box, review the suggested keywords, and you’re done.
Another of Google’s SEO tools is Google Optimize, a testing and customization platform whose objective is to improve and optimize the user experience by creating and launching experiments based on hypotheses obtained in previous analyses. Google’s free service allows you to do everything from testing your site’s content by A/B testing two different pages to comparing an entire combination of elements on a given page. This is important because SEO is not only about rankings and climbing positions in the search engine, but it is necessary to achieve the right balance of content that engages visitors to your website and generates conversions so that optimization is not wasted.
Live Keyword Analysis
Any seasoned search engine optimization specialist will tell you that keywords matter. But arbitrarily using keywords in your content can do more harm than good, so it’s worth ensuring your texts have the right balance. This is what Live Keyword Analysis is for: to analyze the keyword density and readability of your articles to optimize SEO copywriting. This is one of the must-have SEO tools for website builders, especially since there is no registration or payment required. You will be able to test and edit the SEO of your text for free to achieve proper readability and optimized SEO.