When we talk about web positioning, it is essential that you know that you will not be able to be in the first places of Google from one day to the next. When you get into the top 10 you can’t give up your job. This is when you have to work harder to get to the top spot and stay there.
Google robots are constantly analyzing your website, so you should regularly analyze your website and see that everything is working correctly. If you have an online store when you add new products you must optimize them, and when you add a post to your blog as well.
Quality content, on-page optimization, social networks and link building are some of the aspects that we will delve into later.
10 effective ways to improve your SEO Positioning
1. Regularly add content to your website
Add unique and fresh content to your website. The saying “Content is King” is widely known. Putting a good content marketing plan into practice is an excellent SEO strategy. You must have a plan and execute it in the best way.
It is not just about investing in creating, but it is about writing SEO content , optimized. You must take into account the keywords, the amount of text, the on-page elements, images, among other details. Effective content marketing will help you build your brand and attract more quality traffic (leads) and potential buyers.
The frequency in the publication of content will be determined according to your website, number of words and audience. If you decide to do, for example, every 15 days, it is important that you comply with that. And do not leave your blog forgotten.
It is recommended to publish content that never goes out of date. The how to or how to do something are ideal, they get traffic, leads and sales.
Plan the content you are going to publish and how you are going to promote it. This will make it more powerful.
2. Include the keywords in the URL
Keywords are one of the most important aspects to improve your web positioning. It is necessary to investigate which are the keywords for which you want to position yourself and optimize your website for those.
But, also each page and post have their keywords. And you should optimize each post for these, one of the recommended places to include them in the URL. Some of the best practices in this regard are:
URLs must be easy to read by humans.
Keywords in the URL help people see what they will come across when they click on a link they see on social media or in the mail.
When they copy and paste your URL at will, without using anchor text, the URL itself is the anchor text.
URLs with keywords in them rank better.
3. Remove duplicate content
Duplicate content is content that appears on the Internet more than once, that is, in more than one URL. When this happens, the search engines are faced with the dilemma of knowing which is the original. To avoid duplicate content on your website , use:
301 redirects, from the page with the duplicate content to the original.
Use the rel=canonical tag. It passes link juice just like a 301 redirect and requires less development knowledge to do so.
Use noindex and nofollow tags. It tells Google robots that those pages should not be indexed.
Set a preferred URL, between www and without www.
Minimize similar content. This is very important for online stores, which often take the description of the products from their suppliers.
4. Incorporate social buttons on your website
Add social buttons on your website or blog, these will help the visitor to share your content if they like it. It is a basic tool to viralize the content. This will benefit you in these two ways:
They will invite and make it easy for readers to share your website content. Which will help you get more relevant traffic. By sharing and re-sharing people you can get your content to go viral.
The more relevant audiences read your website content, the more opportunity to increase your natural inbound links. Since these people will comment and mention you with a link to your content.
Many times this natural way of link building is forgotten. Getting incoming links with good content and placing share buttons on your website, especially on relevant posts and pages.
5. Sign up for social bookmarking or social bookmarking sites
Disseminate the content of your blog on platforms such as Stumbleupon, Delicious, Reddit, Newsvine or Digg, if your website is English-speaking. Or Bitácoras, Menéame, Divulgame or MktFan or Marketertop (these last two for Marketing, SEO and Social Media content) if your website is Spanish-speaking.
Social bookmarking sites are those in which users share websites, posts, articles, images and videos. They help you increase brand awareness. Some allow your website to be indexed more quickly.
In these you must be social, interact with other users, like, share and you will see how you are well paid.
6. Use the <title> tag well
Correctly use the <title>Title</title> tag for the title and try to put some long tail keyword in it.
Title tags or title elements , according to MOZ , are used in search engine results pages (SERPs) to display a preview of a page snippet. In addition, they are important for SEO and to be shared on social networks.
The title of a web page should be clear and descriptive of the content. It is critical for users and search engines. It adds value in three specific areas: relevancy, navigation and search engine results page.
7. Follow good link building practices
You must take great care of your link building . The quality of the sites where links to your website come from is basic. A good link building campaign requires creativity, intelligence and dedication. The links you get depend on you, your website, and your audience, not all campaigns can be the same.
You have a few options:
If you have regular customers, or reliable partners. Capitalize on this by sending icons, badges, or an image that links to your site.
That your company’s blog add value, be informative and a source of entertainment. Blogs that contribute fresh material and are consistent get links from other blogs and from quality directories.
Create content that inspires virality and get natural links. This is known as linkbait.
Make your content news. Get the attention of the press, bloggers and the media. It is an effective way to get links. You can send press releases for the launch of a product.
8. On-page SEO optimization
On-page optimization refers to all the work you do within your site. On-page factors are all aspects within your website that affect its search engine rankings. Among these factors are:
Content : must be optimized. Have some specific keywords. Be easy to share on social networks. be well written Offer value, unique information. In other aspects. It is essential that it can be seen well on different devices.
The title tag that we already mentioned is a basic on-page element that you should optimize.
We also talk about the URL , another vital on-page element for SEO.
It is essential to include the keywords in the ALT text of the main image of each page or post on your website.
Internal links are also part of on-page SEO.
9. Write for readers, not Google
We already mentioned how important content is for your website. And that the content must be optimized, but not everything is optimization. When writing , think mainly about users , since these are your target, who you want to reach. Your audience is the one that could help you make good content viral.
Google takes into account various elements of your publications to position you. Google algorithms are based on more than 200 signals. Among them, the user experience is taken into account in a significant way.
10. Give your website a complete SEO audit
Avoid making mistakes on your blog . And, if you miss something, you can notice it and fix it with a full SEO audit. Use tools like Website Auditor, SEMRush, MOZ, among others. That they will be able to indicate the current situation of your web, and will even give you some solutions to the failures.
Take advantage of Google tools to know if your website is optimized for mobile, and also to know if your loading speed is okay. By analyzing your website, Google will tell you what mistakes you’ve made and how to fix them.
You already know 10 effective ways to improve your web positioning. Put our tips into practice and you will improve your search engine rankings.