Yes, I can show you some proven approaches to using content writing and the correct techniques in SEO to help you create truly winning content. But first of all, I would like to stress that now it is very important to be prepared and well informed about your content optimization plan, even before you start writing. However, too many online marketers still make a very serious mistake: they can wait until the content is complete, and expect to get it instantly optimized for search, just by inserting a few links and keywords. But that doesn’t work, simply because strong SEO content should always be created with live user intent in mind. After all, we’re writing for people, not “navigating the machine”, right? Having said that,
Proactive techniques for creating SEO content
As I have already said, the content creation process should always start with shaping a clear content marketing strategy and making it a good starting point for your future endeavor. That way, make sure you craft the right strategy that answers even the most specific questions from your target audience, in line with their path through the marketing funnel. In short, to convert more potential buyers/customers into paying ones. So here’s what makes high-quality content for this purpose:
- Keyword Research – It should be based on a deep understanding of your potential audience, a specific language most frequently used there, as well as the actual intent of the user beyond just searching online, simply to give people the right information they need. they are really looking for.
- Informative Data – Your content should help each reader complete a specific task, so make sure to avoid losing focus, stay on that task, and start betting more on longer content, at least 1,000+ words per separate dedicated post or related item. Remember, informative and in-depth enough text writing always tends to rank higher in Google’s organic search results.
- Immersive nature – I mean that it should present a compelling and enticing enough call for a next step or action. In a nutshell, when you know everything about your potential audience and their online journey to make a final purchase/order, it would be much easier for you to pinpoint exactly what you want with your content. Consider A/B testing to see what’s really working to maximize your CTR potential, and what probably should be revised or even completely revised.
Ideally, your SEO copywriting techniques will be based on the following content qualities. Of course, this doesn’t necessarily mean you have to have them all at any cost, just keep in mind that perfectly perfect content on the page that rates well should be: simple and clear (yet deep and informative enough at the same time), believable, and Experienced, Emotional, and Entertaining: To keep the user’s attention with relevant practical information listed in a novel and sometimes even unexpected way, just try to think outside the box and be more creative. As you do so, remember that you are writing for your audience, not your peers, and voila!