Google, led by CEO Sundar Pichai, is facing a significant transformation with the incorporation of artificial intelligence (AI) into its operations. Following the layoff of 12,000 employees in May, a recent report suggests the company could lay off an additional 30,000 workers. This decision responds to Google’s need to adapt to a market in constant technological evolution and focus on emerging areas. The impact of AI on Google is most evident in its advertising sales department, the one most affected by the layoffs.
AI could replace human jobs, especially in the management and optimization of digital advertising. Additionally, Google plans to integrate AI into its customer service, seeking to improve efficiency and reduce costs.
Pichai has recognized the need to restructure the company to face new technological challenges. If the layoffs are confirmed, Google would have reduced its workforce by 40,000 people in less than a year, reflecting a significant change in the employment landscape and in the way in which large technology companies approach innovation and growth. The future, although exciting on a technological level, seems quite disturbing on a work level.