If you want to create a website for your business, be it an online store or a blog, you must know the necessary techniques for your website to be successful. SEO is one of them.
Its function is exclusively intended to increase website traffic and obtain quality links. SEO is currently the most demanded and innovative online marketing technique and has become a necessity for any website.
The goal of SEO is to improve the visibility of your website so that search engines can easily read and navigate through it.
With the adoption of SEO strategies, you can optimize your website correctly and take better advantage of the exposure, thus getting more visitors. However, to carry out SEO practices you and your marketing professional must have patience and perseverance, the results come with time. To get results as soon as possible, it is best to design the SEO plan at the same time that you create your website.
Here are 6 SEO tips that every web designer or developer should follow to improve the ranking of your website in search results:
Flash is the most attractive and addictive web design answer, but flash images are not SEO-friendly. Search engine crawlers cannot read the text in the Flash frame, they can only read plain HTML text.
Whenever you use images on your web pages, properly describe them in the tag so that search engine crawlers can read the description and know what the images are for. Similarly, while using videos and podcasts, make sure you use the proper script so they can read it.
2. Use keywords
The use of keywords plays a crucial role in SEO. Keywords allow crawlers to understand what your website is about and who your services are aimed at. A good place to add a keyword is in the tag. Search engines show the tags like the title of your web page, you can also use the keywords in the website URL and header tags, this will help you get a good page ranking.
On the other hand, an excessive number of keywords is considered spam and can harm the ranking of your website. Make sure that you maintain a 3-7% keyword density in the general content of the website.
3. Quality content
SEO cannot be done if your website does not have quality content. It is very important to keep the page updated daily with new content and that it is attractive to your community since search engine crawlers value more set type of content.
4. Create quality links
It is more important to have few quality links than to have thousands of irrelevant and unnecessary links. The reputation of the link’s source website also plays an important role in the good progress of the page.
5. Meta tags are important
Meta-tags alone cannot make substantial changes to your website’s ranking, but when combined with another marketing phenomenon they can improve your website’s visibility. Search engines like Yahoo and Bing still have meta-tags. You can use them to briefly describe your website. This brief note will be displayed when the website link is indexed in search results.
6. Social Media Marketing
Social media marketing is the latest trend, it provides an opportunity to spread your voice to your community. Use various social media channels like Facebook, Twitter, Google+, LinkedIn, and Flickr to reach your target audience more easily. 4 out of 5 people in the world use multiple social media channels in their daily routine and the number is increasing.
By following SEO tactics you can make the most of the high productivity and profitability of your website. The world of SEO is constantly moving and developing. If you want to stay in the best position in the ranking, the right option is to hire someone whose job is to focus solely on this function.