Google is developing Pixie, a Gemini-powered smart personal assistant, aimed at significantly improving interaction with its Pixel devices.
Pixie promises to be a much more personalized assistant, running locally on devices to ensure privacy and speed, without the need to send data to external servers. This localized approach also seeks to increase the security of the user’s personal information. The introduction of Pixie into the Google ecosystem follows the integration of DeepMind’s AI technology, which has already delivered impressive demonstrations of natural user interactions and visual content.
Pixie will use device information, such as location history and email details, to provide more autonomous and intelligent assistance in everyday life.
Although it is the successor to the Google Assistant, Pixie will differentiate itself by being available exclusively on Google hardware, starting with Pixel phones and possibly extending to Nest devices. This strategy seems to be an effort by Google to enhance and differentiate its products in the market, standing out from competitors such as Samsung, Xiaomi and Sony. We will be attentive to Google’s plans for 2024, especially the launch of the Pixel 9, where Pixie is expected to make its debut, promising a safer and more efficient user experience.